As a retail marketer you may already know
that it costs at least five times as much to attract a new customer as it does to keep an existing customer. While you have to spend more time and money to get new customers, using cost-effective methods to retain and maximize the value of your existing customers can significantly boost both your revenues and profits.

In the US alone, 88% of adult Internet users have personal e-mail accounts¹ and 55% of consumers receive permission-based e-mail from retailers.² As consumers are becoming more comfortable with e-mail marketing, more are likely to not only view a direct marketing e-mail, but also make purchases in response to e-mails. In fact, a recent study by the Direct Marketing Association shows that close to 50% of consumers would like e-mail to replace all other types of marketing.³

Why e-Mail Marketing?

A recent study indicates that 73% of consumers have made a purchase as a result of receiving an e-mail and 59% have redeemed an online coupon offline. By implementing permission-based (or opt-in) e-mail campaigns such as newsletters, special offers and coupons, retailers can keep costs down while effectively attracting new customers and enhancing the value of their existing customer base.

"I know half my advertising is wasted. I just don't know which half." -- John Wanamaker

An email marketing campaign with Excerpo® Mail is guaranteed to deliver immediate, measurable results. Unlike direct mail (and most traditional forms of advertising) you'll not only know exactly how many emails were sent but also how many were opened, how many recipients clicked on the email and how many sales resulted. Best of all, 90% of all results occur within three days. Reports help you track and measure your success and improve your results over time.

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