The healthcare industry is the largest
industry in the world. Nearly all healthcare organizations are now on the Internet and use e-Mail every day. E-mail broadcasts can be used to compliment all other types of marketing and advertising strategies.

The only electronic communications most patients receive from their healthcare providers, are invoices or insurance related notices. That certainly doesn’t create a warm, personal feeling.
E-mail broadcasts, when used effectively, can build loyalty with patients, increase patient confidence, drive referrals and educate patients on topics important to them.

Put the power of viral marketing to work for you. Patients love to share their knowledge about healthcare related topics and their personal experiences with others. If you provide quality care, have great rapport with your patients, and a friendly staff, your patients can become your single most effective marketing channel. An e-Mail newsletter, which your patients can easily forward to their friends and family members can serve as an excellent vehicle to help them spread the "buzz".

• Streamline communications – Quickly and easily create and distribute memos, public notices, announcements, internal and external newsletters.
• Mass communicate inexpensively – Use Excerpo® Mail to efficiently send mass communications to a target audience easily and for a faction of the cost of print and direct mail.
• Segment – Excerpo® Mail enables you to create an unlimited number of lists so you can create and deliver unique messages that appeal to each target audience.
• Get instant feedback – Learn which issues are most important to your various groups by reviewing clicks and feedback.

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